As a creative consultant and photographer, I help you figure yourself out and connect with your people. I’ve had the fortune of partnering with diverse brands to lead, evolve, and execute projects both internal (creative branding) and external (creative branding in the wild).

In light of rising—and historical—anti-Asian rhetoric and violence, this site was intended to provide a moment of levity, approachable psychoeducation, actionable advice, as well as links to social and professional support systems. This mental health resource project was made for young Asian American femmes experiencing overwhelm and anxiety due to normal developmental challenges, pandemic-era upheaval, as well as overlapping systems of oppression.

As creative director, researcher, writer, and image/video director, I designed a suite of deliverables including desktop and mobile experiences, content architecture, photography and video assets, and printed materials.

I was the creative director on this project, leading end-to-end creative as designer, content designer, as well as photo and video director for Le Barnes Dentistry. I collaborated with the client to cultivate their new brand identity, landing on a POV that’s elegant and refined yet approachable and empathetic.

The branded suite of deliverables included a visual toolkit (palette, fonts, imagery), site design and architecture, brand voice and preliminary copy, image direction, image creation*, video editing, as well as printed assets (letterhead, business cards, door decal, etc.).

*Headshots are FPO. Official photoshoot to come.

With a tight timeline and limited resources, I was tasked with creating a web presence for this small, family-run golf-accessories business ahead of their PGA Show application. I rapidly developed a minimalist yet familiar brand ID, leveraging a modern voice and streamlined aesthetic that feel fresh but not overly contrived or sleek. A sense of accessibility and familiarity was important to the client.

I was able to photograph new prototypes in situ, but due to various constraints, we needed to implement both outdated (e.g., old Trainer video) and updated creative assets in a cohesive way. I created the website with mixed assets and clear, simplified copy.

The PGA submission was a success, and the website was cited as a notable contributing factor. Winning all around.