From the aptly named Special Creative Projects team (an in-house agency at Nordstrom) came, among many other things, highly collaborative pop-up shops, each of which entailed a uniquely branded and newly built out site and shop experience.
Fast-paced and ever-evolving, we were a niche team tasked with experimenting with new ways to surprise and delight customers. These massive campaigns focused on growing and evolving the brand, serving more people, and partnering with new-to-Nordstrom and emerging brands.
Premium tech accessories—from key finders and smart scales to VR navigators and drones that move with a wave of your hand—from Sonos, DJI, Polaroid, PowerVision, ChefSteps and so. Much. More. I should know, I wrote cute little merch signs for almost all of them.
From shop build to final execution, I brainstormed, planned, and executed ideas big and small, written and image. Think copy for a full-scale, site-in-site experience; editorial content development for omni-channel assets including emails, ads, store signage, wayfinding, bite-sized product storytelling, blog content, and event materials.
online / offline —
online / offline —
The aesthetic, online & offline, was inspired by Tron (bc ofc) and circuit boards. The site experience featured parallax scroll, pop-up modals, and a teeny tiny drone cursor I felt was a crucial (crucial!).
that email life —
that email life —
irl stuff —
irl stuff —
thanks, it's longform —
thanks, it's longform —
I decided a how-to demo with the ChefSteps Joule Sous Vide tool was non-negotiable, but our limited resources called for industriousness and ingenuity and calling in favors (#community). I gathered collaborators-turned-models, bought a bunch of food, and busted out my favorite camera.
